Privacy and TCR Compliance Policy

Last updated: November 27, 2024

Thank you for choosing to be part of our community at Sunrise In-Home Care LLC (“Company,” “we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy, as well as ensuring compliance with The Campaign Registry (TCR) requirements for all Application-to-Person (A2P) messaging communications. This policy combines our privacy guidelines with our TCR compliance measures to provide transparency on how we collect, use, and protect your information and communications.

If you have any questions or concerns about our policies or practices with regard to your personal information and messaging campaigns, please contact us at info@sunriseinhomecare.com.

1. WHAT INFORMATION DO WE COLLECT?

Personal Information You Disclose to Us

In short: We collect personal information that you voluntarily provide to us.

We collect personal information that you provide when expressing interest in our services, participating in activities, or contacting us. This information depends on the context of your interactions with us, including:

  • Name, email address, phone number, and similar contact details.
  • Consent records for A2P messaging campaigns (e.g., SMS or MMS communications).

Information Automatically Collected

In short: Certain device and usage information is automatically collected when you interact with our website or messaging services.

This includes:

  • IP address, browser type, and device characteristics.
  • Information about how and when you use our services, primarily for security and analytics.

Information Collected from Other Sources

In short: We may collect limited information from public databases, marketing partners, and other sources.

This includes public profile information, marketing leads, and search results to better serve our clients and improve communication.

2. TCR COMPLIANCE POLICY

Campaign Registration

  • Mandatory Registration: All A2P messaging campaigns (e.g., appointment reminders or caregiver updates) must be registered with The Campaign Registry (TCR) prior to launch.
  • Accurate Submission: Campaign details, including business information and pre-approved message templates, must be accurate.
  • Use Cases: Communications are limited to approved purposes, such as appointment scheduling, service updates, and caregiver notifications.

Consent Requirements

  • Opt-In Process: Messages are only sent to individuals who have explicitly opted in through forms, keywords, or written consent during enrollment.
  • Opt-Out Process: Every message will include opt-out instructions (e.g., “Reply STOP to unsubscribe”). Opt-out requests are processed immediately, with a confirmation message sent to acknowledge the request.

Monitoring and Enforcement

  • Regular Reviews: Campaigns are monitored to ensure compliance with TCR guidelines.
  • Non-Compliance: Violations result in campaign suspension and internal investigation, with corrective actions taken as necessary.

3. HOW DO WE USE YOUR INFORMATION?

In short: We use personal information for legitimate business interests, service fulfillment, compliance with legal obligations, and consent-based purposes.

Purposes for Information Use:

  • Service Delivery: To provide requested services, including A2P communications for appointment reminders and updates.
  • Compliance: To maintain TCR compliance, ensuring transparency and consent in messaging campaigns.

4. HOW DO WE PROTECT YOUR INFORMATION?

In short: We protect your personal information through organizational and technical security measures.

We implement measures to secure your personal and messaging information. However, no system is entirely secure, so transmissions are at your own risk.

5. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In short: We share information only to comply with laws, deliver services, and fulfill legitimate business needs.

This includes sharing data with:

  • Third-party vendors for messaging services, such as SMS and MMS campaign management.
  • Governmental authorities or legal entities as required by law.

6. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes, we use cookies and tracking technologies to collect and store information about your usage. See our Cookie Policy for details.

7. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect data from or market to individuals under 18 years old.

8. WHAT ARE YOUR RIGHTS?

You may review, change, or terminate your account at any time.

If you are located in the European Economic Area (EEA), you may also file complaints with your local data protection authority.

9. DO WE MAKE UPDATES TO THIS POLICY?

Yes, this policy is reviewed and updated regularly. Changes are effective immediately upon posting.

10. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

For privacy-related inquiries, email info@sunriseinhomecare.com.